At SBCL we are focused on using Social Media Marketing to put your business in a position to take advantage of the two-way conversation happening between you and your customers, currently over 72% of adults online use social media.
We can help you find out where people are talking about your products and servives, areas where you can get involved, what to say, what not to say and what tactics you could use to raise awareness of your brand. We’ll develop a strategy that will teach you how to take advantage of social media platforms and how to drive visitors to your site.
As part of establishing a strategy for your business and services we will explore the networks and platforms beyond the usual Facebook and Twitter.
Connecting with your customers, existing and potential is key. Do they use Twitter? Are they pinning favourite product images on Pinterest?
Have they heard of Ello, Hyper, Telegraph, Co-tap…
Social Media Marketing Strategy
We’ll help develop a strategy with you based upon your requirements to help you achieve long-term social media success. If you have an in-house marketing team, we can provide guidance, or we can build your social presence from scratch and help decide the best approach.
Social Profile Creation
We will identify the social networks where you should be participating, secure the most appropriate usernames and profiles to maintain brand consistency. We’ll also help you to attract visitors and leverage the two-way conversation, and if need be turn potential customer problems into praise.
Implementation Guidelines
The ways in which companies and individuals can use social media differs. We’ll develop a set of guidelines to ensure compliance with different mediums, best practices with examples to find the right tone of voice and style for you. This helps ensure your business and brand is portrayed exactly how it should be.
Social Advertising
As well as standard updates, social media ads can improve your presence and generate interest in a new services and products or events. This can be achieved through Facebook & LinkedIn Ads, promoted Twitter accounts or trends, or even sponsorship of YouTube, Instagram or Pinterest content.
