Starting a business is exhilarating. Unfortunately, the “build it and they will come” theory doesn’t hold much weight and those overnight success stories you hear about are often the result of behind the scenes years of hard work. Simply put, startup marketing is a unique challenge often times because of the limited resources, whether it’s time, money or talent.
At SBCL we want to support new Startup businesses through our INQB8 product which is initially focused on providing a packaged range of services based on digital and print design and marketing services.
If you’re looking for introductions, business and financial resources, lets talk about your idea and we’ll point you in the right direction.
Searching for a new name is exciting and daunting at the same time because you can choose anything. To head in the right direction, first create a list of words that describe your company, product, service and ethos.
We’ll then work with you and 3rd parties to design the best branding that represents a number of the factors you’ve listed or ones we’ve found after discussing your DNA and business startup idea.
We’ll help establish that first itteration of your company and product website, get you out of the blocks quickly but professionally.
To accompany this the design team will build email footers, email templates, offline stationery or even a press kit to ensure your launch is consistently represented.
The two most common mistakes are trying to master every network and trying to master certain networks just because the competition is doing it. If all of your competitors are on Facebook, Twitter and LinkedIn, you should be too, right? Maybe, but maybe not.
We’ll develop a strategy that will teach you how to take advantage of the right social media platforms for the demographic your service or product is aimed at and how to drive visitors to your site.
We’ll help with domain research, to try and find the most appropriate ones for your brand, service or product and look at securing first options on future ones or those that have already been taken if necessary.
If you’re not planning on hosting your website as part of your solution we can provide small business hosting directly or locate a suitable Isle of Man, UK, European or US based platform that matches your audience demand. If you believe your traffic will be sufficient we can recommend both local and 3rd party caching services.